We are A+ NEW GENERATION

More life for your clothes
Unique formulas to get the best results for your clothes, protecting the fabrics, giving life to the colors and providing the best fragrances.

Synonym of performance and innovation
We help make the washing process more efficient and effective. No extra effort to save time for you. In addition, it achieves the best results in cold water, making washing more economical.

A question of attitude
Being A+ is not a matter of age or gender. Whatever your lifestyle, we have an A+ solution for you.

Environmental responsibility
We are committed to reducing our environmental footprint as much as possible by applying more sustainable manufacturing processes that are reflected in our formulas and packaging.

A+ Liquid Optimal. This liquid detergent, with extra anti-stain power, presents a high performance formula with bio enzymes, which guarantees

YOUR CLOTHES WILL THANK YOU
Extend the life of the original colors of your clothes with these Super Absorbent Wipes that prevent the color released during washing from altering the original color of other clothes.

It's simple, check it out for yourself!

Discover the power of Ariel Professional Washing Detergent, specially formulated for Professionals, it tackles the toughest stains Professionals are facing everyday. Ariel Professional delivers an outstanding cleaning in just one wash, even at a low temperature of 30°C. It not only removes stains, it also delivers outstanding whiteness for your uniforms, table lines, towels & blankets. Ariel Professional helps to remove unpleasant odours, especially relevant for Professional items which retain odours after a long day of wear or heavy usage. Trust Ariel Professional as your supporter after every tough shift to stop thinking about dirty laundry and freeing up the mind to focus on the things that really matter!

Designed for tough stain removal: effective on 100% of greasystain types*
Outstanding cleaning in 1-wash even at 30°C
Outstanding Whiteness
Odour protection
Designed for Professionals
Better together: for ultimate cleaning results use Ariel Professional with Lenor Professional

*based on typical types of greasy stains found in professional businesses.